Facebook and Instagram ads for estate agentsSay adios to your properties.
Adios turns any property into a Facebook and Instagram ad in a few clicks, shown to the people most likely to move to that town. The ad improves itself and stops as soon as the property is sold.
Free account, no payment details. Your properties are usually ready within 3 to 8 minutes.
For sale in Mechelen: spacious house with a south-facing garden, a short walk from the Grote Markt.
youragency.comLearn more
Shown in
Where people moving to Mechelen come from
- Antwerp9.0%
- Zemst6.9%
- Sint-Katelijne-Waver6.5%
- Leuven4.8%
Official migration figuresTarget towns based on open data from Provincies in Cijfers.
Within Meta's rulesEvery ad follows the housing ad rules of Facebook and Instagram.
Your budget is fixedPaid up front through Stripe, with the same limit at Meta.
Cancel monthlyNo long commitment. Unused budget stays yours.
Why Adios
Adios advertises. You sell.
Advertising on Facebook and Instagram works, but it takes time and know-how you would rather spend on your clients. Adios takes the work off your hands and gets the most out of every euro by optimising your ads continuously.
Huge time savings
Yourself in Meta Ads Manager
- Set up a campaign and ad set
- Choose an audience and regions
- Crop and upload photos
- Write copy for every card
- Follow Meta's housing ad rules
- Monitor results and adjust
- Stop when the property is sold
With Adios
- Pick a property
- Pick a daily budget
- Publish
Adios does the rest, including monitoring, improving and stopping when it sells.
The highest return on every euro
- The right townsWe show your property where buyers live today, based on real migration figures.
- Continuously optimisedWe measure around the clock and always test a better version of your ad. The winner takes over, automatically.
- No wasted budgetA fixed limit at Meta, and a sold property goes offline straight away.
How it works
From property to ad in three steps
No building campaigns in Meta. You pick a property and a daily budget, Adios does the rest.
Your properties are ready
We pull your properties and photos from your website automatically. New listings appear by themselves, sold ones disappear.
Pick a property and a budget
Choose the photos for the carousel and a daily budget. We suggest the towns your buyers come from.
Publish
Your ad is live on Facebook and Instagram. Once the property is sold or let, Adios takes it offline.
Audience
Advertise where your buyers live now
People who move to Mechelen often live in Antwerp, Zemst or Sint-Katelijne-Waver today. Adios looks at real migration flows between towns and shows your property where you are most likely to find a buyer.
- Based on official migration figures between towns
- We add towns until you reach at least a quarter of all movers
- You can always add or remove towns yourself
People moving to Mechelen, by origin
Share of the 3,473 people who moved in during 2023
Source: Provincies in Cijfers, moves between municipalities 2023 (CC BY 4.0). Moves between Flemish and Brussels municipalities.
Budget
Your budget, fully under control
You buy ad budget upfront, by SEPA Direct Debit or card. Adios sets that same limit at Meta, so nothing is ever spent beyond what you intended.
- See every day what has been spent, per ad
- Daily budget per property, from €1 a day
- Budget used up? Your ads stop by themselves
Optimisation Plus
Continuously optimised, for as long as your property is online
An ad you make once stays stuck at its first version. With Adios the optimising never stops. We measure all day how your ad performs, we keep testing a better version, and as soon as it gets more people to click, it takes over automatically. Right after each test the next one begins. You don't have to do a thing.
- Best card first. Meta shows each person the photo that works best first.
- Different photos. We test whether another first photo, like the garden or the living room, works better.
- New copy. Copy with a different angle, within Meta's housing ad rules.
- You stay in control. Lock a photo or text, or switch testing off.
Test for your house in Mechelen
Example of one test round · click-through rate
First photo: front
First photo: garden
Pricing
One subscription, plus the budget you choose
All prices exclude VAT. With an annual contract you pay 25% less.
Basis
Advertise through Adios
- Unlimited properties
- Ads on the Adios Facebook page and Instagram
- Add properties and upload photos yourself
- Target towns based on migration flows
Plus
Under your own name, continuously improved
- Everything in Basis
- Ads on your own Facebook page and Instagram
- Properties pulled from your website automatically
- Best card first, per person
- Continuous optimisation of photos and copy
Premium
We do the work
- Everything in Plus
- Autopilot: every new property gets an ad by itself
- Monthly report with results per property
- Personal account manager
Creating your account is free and needs no payment details. Not sure which plan fits? Book a demo and we will look at it together.
FAQ
What estate agents often ask us
What is Adios?
Adios is advertising software for estate agents and property agencies. It turns every property into a carousel ad on Facebook and Instagram, shows it in the towns from which most people move to the town of the property, keeps improving the ad and stops it as soon as the property is sold or let.
How quickly can I start?
Right away. You create a free account and enter the page with your listings. Adios collects your properties and photos by itself, usually within 3 to 8 minutes. You need no payment details to start.
What does advertising with Adios cost?
A subscription costs €399 (Basis), €499 (Plus) or €699 (Premium) per month, excluding VAT. With an annual contract you pay 25% less. On top of that you choose your own advertising budget, from €1 per day per property. On budget you buy, you pay a 3% transaction fee with SEPA or 5% with a credit card.
How is this different from boosting a post on Facebook?
A boosted post is a single post with an audience you pick yourself, and it keeps running until you stop it. Adios builds a carousel per property with the price and features, picks the towns from migration figures, tests which photo and text work best, and stops the ad by itself when the property is sold.
Do I need to do anything in Meta Ads Manager?
No. Adios creates the campaign, the ad sets and the carousels for you. You only work in Adios.
How does Adios know which towns are best?
We use official figures on moves between towns. For a property in Mechelen we find the towns most people move to Mechelen from, and keep adding them until you reach at least a quarter of those movers.
How does Adios optimise my ads?
With Plus, Adios optimises your ad continuously. We measure its performance around the clock and test one improvement at a time against the current version: a different first photo or new copy. When the difference is clear, the best version takes over, and the next test starts right away. Your ad never goes offline in the process, and you can lock photos or copy.
What happens when a property is sold?
As soon as the property shows as sold or let on your website, Adios takes the ad offline. From then on you pay nothing more for that property.
Do the ads run on my own Facebook page?
With Plus and Premium they do. With Basis they appear on the Adios page and Instagram account, with your agency in the copy.
Can I stop at any time?
Yes. You cancel in the settings and your subscription runs until the end of the paid period. Unused ad budget stays yours.
Do the ads comply with Meta's housing ad rules?
Yes. Meta applies stricter rules to housing ads, among other things for the audience and the text. Adios creates every ad and every new text within those rules.
Do I need to install or connect anything?
No. Adios runs in your browser and reads the page with your listings on your own website. It learns by itself where the price, the address and the photos of your properties are.
Ready to say adios to your properties?
In half an hour we show you how Adios works with your own properties. No strings attached.
- Online, in 30 minutes
- With the properties from your own website
- A reply within one working day
Rather try it yourself right away? Start free